JOOL.ME was founded in 2010 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there.

We also firmly believed that our customers deserved more choices, straightforward information and legendary service. We felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first. (We're thrilled to share that a few of our customers have even invited our experts to their weddings!)

As the leader in handcrafted engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.

 

 

Know what you are buying

 The diamonds on the site are accompanied by an international gemological certificate confirming the originality and quality of the diamond. We have been members of the Diamond Exchange for 35 years and operate a boutique store within the Exchange. That is, you purchase jewelry from a reputable, experienced and reputable body and with a warranty.